Pengaruh Atribut Halal Terhadap Keputusan Pembelian Kosmetik Wardah (Survey Pada Karyawan PT. Barclay Products Jakarta)

Main Article Content

Paska Maria
Pandoyo

Abstract

This study aims to determine the effect of the Halal attribute on purchasing decisions for Wardah cosmetics on employees of PT. Barclay Products Jakarta. In the midst of consumers' concerns over the ingredients in cosmetic products, Wardah is here to prioritize natural and halal ingredients as their advantages. This type of research is field research (field research), namely direct observation of the object under study in order to obtain relevant data. Data collection techniques are by distributing questionnaires and interviews. The data analysis technique used is descriptive and quantitative. Primary data were obtained from a questionnaire/list of statements and processed using SPSS 18.0. The results showed that the Halal Attribute had a significant effect on Purchase Decisions with an affect value of 43.2%. Suggestions in this research are that companies should still include halal attributes on all their products and add halal label inclusion for products that have not received a halal label through LPPOM MUI and health experts

Downloads

Download data is not yet available.

Article Details

How to Cite
Maria, P., & Pandoyo. (2020). Pengaruh Atribut Halal Terhadap Keputusan Pembelian Kosmetik Wardah: (Survey Pada Karyawan PT. Barclay Products Jakarta). JURNAL EKONOMI, MANAJEMEN, BISNIS, DAN SOSIAL (EMBISS), 1(1), 40–47. Retrieved from https://embiss.com/index.php/embiss/article/view/6
Section
Articles

References

Arikunto, S. (2010). Prosedur Penelitian Suatu Pendekatan Praktik. Jakarta: PT Bina Aksara.

Berita Industri. (2013, Maret 28). Indonesia Lahan Subur Industri Kosmetik. Diambil kembali dari kemenperin.go.id: https://kemenperin.go.id/artikel/5897/Indonesia-Lahan-Subur-Industri-Kosmetik

Carlina, M., & Pandoyo. (2020). Studi Kelayakan Bisnis Tour & Travel Pada PT. Indoloka Wisata Mandiri. Jurnal Ilmu Administrasi Publik dan Bisnis, 1(2), 59-79. Diambil kembali dari http://edu-business.org/index.php/JIAPB/article/view/11/16

Iskandar, D. S., & Pandoyo. (2020). Pengaruh Insentif Terhadap Prestasi Kerja Karyawan Pada PT. Aplikanusa LintasartaJakarta Selatan. Jurnal Ilmu Administrasi Publik dan Bisnis, 1(2), 32-38. Diambil kembali dari http://edu-business.org/index.php/JIAPB/article/view/8/13

Kotler, P. (2002). Manajemen Pemasaran (Millenium ed., Vol. 2nd). Jakarta: PT Prenhallindo.

Mahadi, T. (2013, September 23). Nielsen: Penjualan Kosmetik Meningkat. Diambil kembali dari kontan.co.id: https://industri.kontan.co.id/news/nielsen-penjualan-kosmetik-meningkat

Pandoyo, & Sofyan, M. (2018). Metodologi Penelitian Keuangan dan Bisnis: Teori dan Aplikasi Menggunakan Software Olah Data Eviews 9. Bogor: IN-MEDIA.

Prasetiyani, E., & Sofyan, M. (2020). Bankruptcy Analysis Using Altman Z-Score Model and Springate Model In Retail Trading Company Listed In Indonesia Stock Exchange. Ilomata International Journal of Tax and Accounting, 1(3), 139-144. Diambil kembali dari https://www.ilomata.org/index.php/ijtc/article/view/98/63

Soekarno. (1985). Dasar-dasar Manajemen. Jakarta : Miswar.

Sofyan, M. (2019). ANALYSIS FINANCIAL PERFORMANCE OF RURAL BANKS IN INDONESIA. International Journal of Economics, Business and Accounting Research (IJEBAR), 3(3), 255-262. doi:10.29040/ijebar.v3i03.588

Sofyan, M. (2019). Faktor-Faktor Yang Mempengaruhi Profitabilitas Bank Perkreditan Rakyat (BPR) di Provinsi Jawa Timur. Jurnal Inspirasi Bisnis Dan Manajemen, 3(1), 63-76. doi:10.33603/jibm.v3i1.2093

Sofyan, M. (2019). Rasio Keuangan Untuk Menilai Kinerja Keuangan. Akademika, 17(2), 115-121. Diambil kembali dari http://jurnal.stieimalang.ac.id/index.php/JAK/article/view/173/97

Sofyan, M., Soleh, Tjijptadi, & Sutisna, D. (2020). Analysis of Scholarship Program for Strengthening the Reforming Institution BPKP. Ilomata International Journal of Social Science, 1(2), 77-81. Diambil kembali dari https://www.ilomata.org/index.php/ijss/article/view/88/52

Wiku, A. (2008). Sistem Kesehatan. Jakarta: Raja Grafindo Persada.