JURNAL EKONOMI, MANAJEMEN, BISNIS, DAN SOSIAL (EMBISS)

Strategi Digitalisasi PSDM Pada Baitul Maal Muamalat Untuk Mendukung Pemberdayaan Masyarakat

2025-06-02T15:46:14+07:00

This study aims to analyze the digitalization strategy of human resource development (HRD) implemented by Baitulmaal Muamalat (BMM) in supporting the effectiveness of community empowerment programs. Digital transformation in HR management is a strategic aspect to improve the internal capabilities of Islamic philanthropic institutions in responding to the challenges of the Industrial Revolution 4.0 and the Society 5.0 era. This study uses a qualitative descriptive method with data collection through in-depth interviews, direct observation, and internal documentation of the institution. The results of the study indicate that the HRD digitalization strategy at BMM is carried out through technology-based training, strengthening the role of the young generation of digital natives in program management, and utilizing internal applications (SiBam) for performance evaluation and control. The findings also show that the implementation of this digital strategy has an impact on increasing work efficiency, program target accuracy, and expanding the reach of beneficiaries. Based on these results, it can be concluded that HR digitalization not only increases the operational effectiveness of the institution but also strengthens the leverage of sustainable economic empowerment programs. This study is expected to be a reference for Islamic social and financial institutions in designing digital strategies that are adaptive and have a broad impact on society.

Peran dan Implementasi Etika Bisnis dalam Membangun Kepercayaan dan Kepuasan Konsumen di Era Persaingan Usaha Modern

2025-06-14T14:16:55+07:00

In today's highly competitive business environment, business ethics serve as a crucial foundation for building consumer trust and satisfaction. This study aims to analyze the role and implementation of business ethics, both from conventional and Islamic perspectives, in strengthening the relationship between producers and consumers using a literature review approach. The method used is a literature review based on ten primary sources, including relevant books and journals. The findings indicate that the application of ethical principles, such as honesty, social responsibility, transparency, and Sharia-based values, positively contributes to customer loyalty and satisfaction, particularly in modern business sectors such as laundry services and cafés. This research confirms that ethics are not merely a moral obligation but also a key strategy for achieving sustainable competitive advantage.

Etika Bisnis terhadap Loyalitas Pelanggan melalui Kepuasan Pelanggan sebagai Mediasi di Pasar Ruang Kantor Jakarta

2025-06-17T11:43:44+07:00

Jakarta's office sector faces oversupply challenges and fierce market competition, compelling organizations to pursue differentiation strategies via ethical business practices. This research investigates how business ethics influences customer loyalty through customer satisfaction as a mediating factor within Jakarta's office market environment. The study utilized a quantitative methodology via survey technique involving 100 office space users selected based on minimum service usage criteria of once. Linear regression analysis and Sobel Test were employed for data examination to assess mediation impacts. Findings revealed that business ethics positively and significantly influences customer satisfaction (? = 0.889, p < 0.001) and customer loyalty (? = 0.771, p < 0.001). Customer satisfaction demonstrated positive and significant impact on customer loyalty (? = 0.820, p < 0.001). Mediation analysis verified customer satisfaction's role in connecting business ethics with customer loyalty (z = 6.047, p < 0.001). Business ethics serves as a crucial element in fostering customer loyalty through both direct pathways and enhanced customer satisfaction. These results offer strategic guidance for office facility managers to emphasize ethical business value implementation as a competitive strategy in addressing market challenges.

Pengaruh Literasi Digital dan Gaya Belajar terhadap Prestasi Akademik Mahasiswa di Era Pembelajaran

2025-07-14T11:15:21+07:00

This study aims to analyze the influence of digital literacy and learning styles on students' academic achievement in the era of technology-based learning. The study used a quantitative approach with a purposive sampling technique on 110 student respondents who had experience attending online lectures. Data collection was carried out through questionnaires and analyzed using SPSS 25 software. The results showed that both digital literacy and learning styles had a positive and significant influence on students' academic achievement, both partially and simultaneously. These findings indicate that students' ability to access, understand, and use digital technology, as well as awareness of their personal learning styles, greatly determines academic success in the modern learning era.

Pengaruh Literasi Digital dan Keberlanjutan Bisnis terhadap Ekonomi Kreatif dengan Sikap Kewirausahaan sebagai Variabel Intervening

2025-07-12T15:02:23+07:00

The digital transformation era has brought new opportunities for the creative economy sector, yet not all entrepreneurs have fully embraced its potential. This study aims to explore how digital literacy and business sustainability influence the growth of the creative economy, with entrepreneurial attitude serving as a mediating variable. A quantitative approach with SEM-PLS analysis was applied, using data from 256 MSME actors in the creative economy across Jabodetabek. The findings reveal that entrepreneurial attitude plays the most dominant role in fostering creative economic development. Business sustainability also has a significant impact, both directly and indirectly, through entrepreneurial attitude. In contrast, digital literacy exerts a relatively smaller effect but becomes meaningful when mediated by entrepreneurial behavior. The study highlights the importance of cultivating entrepreneurial character alongside digital and sustainability training. Given the study’s geographic and sample limitations, future research is recommended to expand to broader regions and explore additional variables such as innovation and government policy support.

Peran Media Sosial dalam Strategi Digital Marketing: Tinjauan Sistematis terhadap Pengaruhnya di Pasar Indonesia

2025-07-13T20:51:23+07:00

This-study aims-to examine the-role of socialmedia in digital marketing strategies in Indonesia through a Systematic Literature Review (SLR) with a qualitative approach, focusing on its impact on brand mindfulness, client engagement, brand fidelity, and the marketing performance of micro, small,and medium enterprises(MSMEs). By reviewing literature from academic journals, conference papers, and scholarly publications, this study identifies crucial themes, including the effectiveness of social media platforms like Instagram and Twitter in enhancing brand mindfulness and deals, the role of influencer marketing in strengthening marketing strategies, and the positive impact of social media on MSMEs. Success factors include the quality of applicable and engaging content, active commerce with cult, and the use of analytics to measure crusade effectiveness, while major challenges encompass violent competition, resource limitations for MSMEs, and changes in platform algorithms. The study recommends training in content operation, integrating influencer marketing with organic content, and using analytics to optimize marketing strategies. Limitations include the focus on English and Indonesian literature and confined access to paid journals, suggesting unborn exploration to explore platforms like TikTok and the impact of algorithm changes

Analisis Efektivitas Sosialisasi Perpajakan Dalam Rangka Meningkatkan Kepatuhan Wajib Pajak Usaha Mikro Kecil Dan Menengah (UMKM) di KPP Pratama Jakarta Sawah Besar Satu

2025-08-27T14:52:08+07:00

This study analyzes the effectiveness of tax outreach in improving taxpayer compliance among Micro, Small, and Medium Enterprises (MSMEs) at the Jakarta Sawah Besar Satu Tax Office (KPP Pratama). Using descriptive qualitative methods, data was obtained through interviews, observation, and documentation. The results indicate that the effectiveness of tax outreach has not been fully achieved, influenced by factors such as the large number of new provisions, diverse taxpayer backgrounds, difficulties in reaching taxpayers due to incomplete data, and limited tax knowledge. To overcome these obstacles, direct and indirect education through mass media, tailoring materials to taxpayer needs, reminders, and in-person visits were conducted. These findings emphasize the importance of an intensive and adaptive outreach strategy to improve MSME tax compliance

Analisis Strategi Digital Marketing Sekolah dalam Meningkatkan Citra Institusi Sekolah: Studi Kasus pada SMA Budhi Warman 2 Jakarta

2025-07-17T13:26:46+07:00

This research aims to analyze the digital marketing strategies implemented by SMA Budhi Warman 2 Jakarta through social media, the challenges faced, and its impact on institutional image. A descriptive qualitative approach was used with data collection techniques including interviews, observation, and documentation. The results show that the school has utilized various digital platforms such as Instagram, Facebook, TikTok, YouTube, and an official website for promotion and public communication. However, several challenges remain, including limited content production tools, non-professional human resources, and high competition from other schools. Digital marketing strategies have positively impacted the increase in PPDB applicants, public interaction, and a shift in public perception of the school as a modern and innovative institution. Recommendations include forming a dedicated digital marketing team, conducting regular training, developing an annual content calendar, and implementing periodic evaluations.

Keywords: digital marketing, school branding, institutional image, social media, Integrated Marketing Communication.

Analisis Kinerja BAPENDA Dalam Meningkatkan Penerimaan Pajak Bumi Dan Bangunan Perdesaan Dan Perkotaan (PBB-P2) Di Kabupaten Tangerang Tahun 2021–2023

2025-08-14T13:30:49+07:00

This study analyzes the performance of the Tangerang Regency Regional Revenue Agency (BAPENDA) in increasing the revenue of Rural and Urban Land and Building Tax (PBB-P2) during the period 2021-2023. This study used a descriptive qualitative approach and Mahsun's (2020) organizational performance theoretical framework that includes inputs, processes, outputs, outcomes, and impacts. This study aims to evaluate the effectiveness of the strategy, identify obstacles, and formulate improvement efforts. The results showed that BAPENDA Tangerang Regency's performance in PBB-P2 revenue is relatively good, with stable realization and close to the target (98.40% in 2021, 95.51% in 2022, and 100% in 2023). Nevertheless, several problems were found. Internal constraints include the limited number and competence of field human resources, as well as suboptimal data integration between agencies. External constraints include low literacy and community participation in data collection, and the impact of economic conditions that affect taxpayer compliance. To overcome these problems, BAPENDA needs to keep making innovations such as increasing the capacity of human resources through training, optimizing service digitization (e-SPPT, online payment), and more intensive and interactive socialization by involving local communities. Transparency in the use of tax funds is also crucial to build public trust and improve compliance. This study recommends improvements to the data system, active community involvement in data collection, and more effective communication about the benefits of taxes for the optimization of PBB-P2 revenue and sustainable regional fiscal independence.

Pengaruh Brand Image dan Content Marketing terhadap Loyalitas Konsumen Melalui Brand Engagement Pada Platform Tiktok Shop

2025-07-17T14:29:54+07:00

This study aims to analyze the influence of brand image and content marketing on consumer loyalty, both directly and indirectly through brand engagement on the TikTok Shop platform. The method used is a quantitative approach with data collection through questionnaires from 211 TikTok Shop user respondents. Data processing was carried out using SmartPLS 3.0 software with Structural Equation Modeling (SEM) techniques. The results of the study indicate that brand image and content marketing have a significant effect on brand engagement. Meanwhile, brand engagement has a significant effect on consumer loyalty and mediates the relationship between brand image and content marketing on consumer loyalty. These findings emphasize the importance of emotional engagement and active consumer interaction with brands through creative content and positive images in forming long-term loyalty. This study provides theoretical contributions to the development of digital marketing as well as practical recommendations for business actors in utilizing TikTok Shop as a strategic marketing platform.

Strategi Digital Public Relations untuk Meningkatkan Brand awareness di Brand Ekles Clinic Pluit Jakarta

2025-08-31T13:46:27+07:00

The beauty industry in Indonesia is experiencing significant growth, with increasing public awareness of appearance and self-care. This research aimed to analyze the Digital Public Relations strategy used by Ekles Clinic in increasing brand awareness, identifying the obstacles faced, and finding solutions to those obstacles. The research method used was qualitative with a case study approach at the Ekles Clinic. Data was collected through in-depth interviews with relevant informants. The results showed that the Digital Public Relations strategy implemented by Ekles Clinic was effective in increasing brand awareness, but there were several obstacles such as tight competition and changes in consumer behavior that were increasingly digital-savvy. The advice given was to continue to innovate in digital communication strategies, increase interaction with audiences through social media, and utilize technology to monitor and evaluate campaign effectiveness

Perubahan Budaya Organisasi Melalui Digitalisasi Di SMA Budhi Warman II Jakarta

2025-07-19T20:21:55+07:00

Digital transformation has become a crucial trend in education, enhancing the effectiveness and efficiency of teaching processes and school management. This qualitative case study explores how digitalization has influenced organizational culture at SMA Budhi Warman II in Jakarta. Through in-depth interviews with teachers and administrative staff, the research reveals that the implementation of digital systems—such as Learning Management Systems (LMS), electronic attendance, and internal communication platforms—has significantly impacted work patterns, collaboration, and organizational values. While digital tools have improved efficiency and transparency, challenges such as technical adaptation, infrastructure limitations, and the need for continuous training have also emerged. The findings indicate that while some staff quickly embrace the changes, others require more time and support to adapt. Overall, the shift toward digital systems has introduced new cultural norms, including technological adaptability, digital discipline, and ethical communication. This study highlights the importance of integrating organizational culture into digital transformation strategies to ensure sustainable and meaningful change in educational institutions.