JURNAL EKONOMI, MANAJEMEN, BISNIS, DAN SOSIAL (EMBISS)
https://embiss.com/index.php/embiss
<p><strong>Jurnal Ekonomi, Manajemen, Bisnis, dan Sosial (EMBISS) </strong>is published by CV ODIS It is published fourth a year in November, February, May, and August. Jurnal Ekonomi, Manajemen, Bisnis, dan Sosial publish papers in the field of management science that give a contribution to the development of management science, and management practices, We accept mainly research-based articles related to management science. The scopes of the topics include Financial Management, Marketing Management, Human Resource Management, Organizational Behavior, Corporate Governance, Strategic Management, Operations Management, Change Management, Management Information Systems, Management Education, Management of Sharia, Tourism Management, Entrepreneurship, Sociology, Political Science, History, Law in Society and related disciplines.</p>CV ODISen-USJURNAL EKONOMI, MANAJEMEN, BISNIS, DAN SOSIAL (EMBISS)2747-0938Strategi Digitalisasi PSDM Pada Baitul Maal Muamalat Untuk Mendukung Pemberdayaan Masyarakat
https://embiss.com/index.php/embiss/article/view/399
<p><em>This study aims to analyze the digitalization strategy of human resource development (HRD) implemented by Baitulmaal Muamalat (BMM) in supporting the effectiveness of community empowerment programs. Digital transformation in HR management is a strategic aspect to improve the internal capabilities of Islamic philanthropic institutions in responding to the challenges of the Industrial Revolution 4.0 and the Society 5.0 era. This study uses a qualitative descriptive method with data collection through in-depth interviews, direct observation, and internal documentation of the institution. The results of the study indicate that the HRD digitalization strategy at BMM is carried out through technology-based training, strengthening the role of the young generation of digital natives in program management, and utilizing internal applications (SiBam) for performance evaluation and control. The findings also show that the implementation of this digital strategy has an impact on increasing work efficiency, program target accuracy, and expanding the reach of beneficiaries. Based on these results, it can be concluded that HR digitalization not only increases the operational effectiveness of the institution but also strengthens the leverage of sustainable economic empowerment programs. This study is expected to be a reference for Islamic social and financial institutions in designing digital strategies that are adaptive and have a broad impact on society.</em></p>Achmad Rian Agung PrayogaSaqofa Nabilah Aini
Copyright (c) 2025 Achmad Rian Agung Prayoga, Saqofa Nabilah Aini
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2025-08-162025-08-165431832510.59889/embiss.v5i4.399Peran dan Implementasi Etika Bisnis dalam Membangun Kepercayaan dan Kepuasan Konsumen di Era Persaingan Usaha Modern
https://embiss.com/index.php/embiss/article/view/400
<p><em>In today's highly competitive business environment, business ethics serve as a crucial foundation for building consumer trust and satisfaction. This study aims to analyze the role and implementation of business ethics, both from conventional and Islamic perspectives, in strengthening the relationship between producers and consumers using a literature review approach. The method used is a literature review based on ten primary sources, including relevant books and journals. The findings indicate that the application of ethical principles, such as honesty, social responsibility, transparency, and Sharia-based values, positively contributes to customer loyalty and satisfaction, particularly in modern business sectors such as laundry services and cafés. This research confirms that ethics are not merely a moral obligation but also a key strategy for achieving sustainable competitive advantage.</em></p>Ardhit Wiro Hartono HartonoAde Achmad Faried Nur DinaSatria Danur Dara
Copyright (c) 2025 Ardhit Wiro Hartono Hartono, Ade Achmad Faried , Nur Dina, Satria Danur Dara
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2025-08-162025-08-165432633210.59889/embiss.v5i4.400Etika Bisnis terhadap Loyalitas Pelanggan melalui Kepuasan Pelanggan sebagai Mediasi di Pasar Ruang Kantor Jakarta
https://embiss.com/index.php/embiss/article/view/401
<p align="justify"><span style="font-size: small;"><span style="color: #000000;"><span style="font-family: Times New Roman, serif;"><span style="font-size: medium;"><em>Jakarta's office sector faces oversupply challenges and fierce market competition, compelling organizations to pursue differentiation strategies via ethical business practices. This research investigates how business ethics influences customer loyalty through customer satisfaction as a mediating factor within Jakarta's office market environment. The study utilized a quantitative methodology via survey technique involving 100 office space users selected based on minimum service usage criteria of once. Linear regression analysis and Sobel Test were employed for data examination to assess mediation impacts. Findings revealed that business ethics positively and significantly influences customer satisfaction (? = 0.889, p < 0.001) and customer loyalty (? = 0.771, p < 0.001). Customer satisfaction demonstrated positive and significant impact on customer loyalty (? = 0.820, p < 0.001). Mediation analysis verified customer satisfaction's role in connecting business ethics with customer loyalty (z = 6.047, p < 0.001). Business ethics serves as a crucial element in fostering customer loyalty through both direct pathways and enhanced customer satisfaction. These results offer strategic guidance for office facility managers to emphasize ethical business value implementation as a competitive strategy in addressing market challenges.</em></span></span></span></span></p>Cahyo AdhiantoBudi WahyonoRovi Latif
Copyright (c) 2025 Cahyo Adhianto, Budi Wahyono, Rovi Latif
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2025-08-232025-08-235433334310.59889/embiss.v5i4.401Pengaruh Literasi Digital dan Gaya Belajar terhadap Prestasi Akademik Mahasiswa di Era Pembelajaran
https://embiss.com/index.php/embiss/article/view/405
<p><em>This study aims to analyze the influence of digital literacy and learning styles on students' academic achievement in the era of technology-based learning. The study used a quantitative approach with a purposive sampling technique on 110 student respondents who had experience attending online lectures. Data collection was carried out through questionnaires and analyzed using SPSS 25 software. The results showed that both digital literacy and learning styles had a positive and significant influence on students' academic achievement, both partially and simultaneously. These findings indicate that students' ability to access, understand, and use digital technology, as well as awareness of their personal learning styles, greatly determines academic success in the modern learning era.</em></p>Roslinda jasmine darmawanSatria Danur DaraAdibaJunengsih
Copyright (c) 2025 Roslinda jasmine darmawan, Satria Danur Dara, Adiba, Junengsih
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2025-08-262025-08-265410.59889/embiss.v5i4.405Pengaruh Literasi Digital dan Keberlanjutan Bisnis terhadap Ekonomi Kreatif dengan Sikap Kewirausahaan sebagai Variabel Intervening
https://embiss.com/index.php/embiss/article/view/408
<p><em>The digital transformation era has brought new opportunities for the creative economy sector, yet not all entrepreneurs have fully embraced its potential. This study aims to explore how digital literacy and business sustainability influence the growth of the creative economy, with entrepreneurial attitude serving as a mediating variable. A quantitative approach with SEM-PLS analysis was applied, using data from 256 MSME actors in the creative economy across Jabodetabek. The findings reveal that entrepreneurial attitude plays the most dominant role in fostering creative economic development. Business sustainability also has a significant impact, both directly and indirectly, through entrepreneurial attitude. In contrast, digital literacy exerts a relatively smaller effect but becomes meaningful when mediated by entrepreneurial behavior. The study highlights the importance of cultivating entrepreneurial character alongside digital and sustainability training. Given the study’s geographic and sample limitations, future research is recommended to expand to broader regions and explore additional variables such as innovation and government policy support.</em></p>Mohamat BasoriLusi Reni IntanAde TrianaBudi WahyonoFara DilaArif Hidayat
Copyright (c) 2025 Mohamat Basori, Lusi Reni Intan, Ade Triana, Budi Wahyono, Fara Dila, Arif Hidayat
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2025-08-262025-08-265435336110.59889/embiss.v5i4.408Peran Media Sosial dalam Strategi Digital Marketing: Tinjauan Sistematis terhadap Pengaruhnya di Pasar Indonesia
https://embiss.com/index.php/embiss/article/view/409
<p><em>This-study aims-to examine the-role of socialmedia in digital marketing strategies in Indonesia through a Systematic Literature Review (SLR) with a qualitative approach, focusing on its impact on brand mindfulness, client engagement, brand fidelity, and the marketing performance of micro, small,and medium enterprises(MSMEs). By reviewing literature from academic journals, conference papers, and scholarly publications, this study identifies crucial themes, including the effectiveness of social media platforms like Instagram and Twitter in enhancing brand mindfulness and deals, the role of influencer marketing in strengthening marketing strategies, and the positive impact of social media on MSMEs. Success factors include the quality of applicable and engaging content, active commerce with cult, and the use of analytics to measure crusade effectiveness, while major challenges encompass violent competition, resource limitations for MSMEs, and changes in platform algorithms. The study recommends training in content operation, integrating influencer marketing with organic content, and using analytics to optimize marketing strategies. Limitations include the focus on English and Indonesian literature and confined access to paid journals, suggesting unborn exploration to explore platforms like TikTok and the impact of algorithm changes</em></p>Danang Aziz AkbaronaLusi Reni IntanAde TrianaFara Dila
Copyright (c) 2025 Danang Aziz Akbarona, Lusi Reni Intan, Ade Triana, Fara Dila
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2025-08-272025-08-275436237610.59889/embiss.v5i4.409Analisis Efektivitas Sosialisasi Perpajakan Dalam Rangka Meningkatkan Kepatuhan Wajib Pajak Usaha Mikro Kecil Dan Menengah (UMKM) di KPP Pratama Jakarta Sawah Besar Satu
https://embiss.com/index.php/embiss/article/view/423
<p><em>This study analyzes the effectiveness of tax outreach in improving taxpayer compliance among Micro, Small, and Medium Enterprises (MSMEs) at the Jakarta Sawah Besar Satu Tax Office (KPP Pratama). Using descriptive qualitative methods, data was obtained through interviews, observation, and documentation. The results indicate that the effectiveness of tax outreach has not been fully achieved, influenced by factors such as the large number of new provisions, diverse taxpayer backgrounds, difficulties in reaching taxpayers due to incomplete data, and limited tax knowledge. To overcome these obstacles, direct and indirect education through mass media, tailoring materials to taxpayer needs, reminders, and in-person visits were conducted. These findings emphasize the importance of an intensive and adaptive outreach strategy to improve MSME tax compliance</em></p>Iin AndrayantiAdella DenadaTri Waluyo PrehantioLaila Amalia
Copyright (c) 2025 Iin Andrayanti, Adella Denada, Tri Waluyo Prehantio, Laila Amalia
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2025-08-272025-08-275437738110.59889/embiss.v5i4.423