Pengaruh Literasi Digital dan Keberlanjutan Bisnis terhadap Ekonomi Kreatif dengan Sikap Kewirausahaan sebagai Variabel Intervening

Mohamat  Basori; Lusi Reni Intan; Ade Triana; Budi Wahyono; Fara Dila; Arif Hidayat

doi:10.59889/embiss.v5i4.408

Authors

Mohamat Basori Universitas Pertiwi
Lusi Reni Intan Universitas Pertiwi
Ade Triana Universitas Pertiwi
Budi Wahyono Universitas Pertiwi
Fara Dila Universitas Pertiwi
Arif Hidayat Universitas Pertiwi

DOI:

https://doi.org/10.59889/embiss.v5i4.408

Keywords:

Creative Economy, , Digital Literacy, , Business Sustainability, , Entrepreneurial Attitude, , MSMEs

Abstract

The digital transformation era has brought new opportunities for the creative economy sector, yet not all entrepreneurs have fully embraced its potential. This study aims to explore how digital literacy and business sustainability influence the growth of the creative economy, with entrepreneurial attitude serving as a mediating variable. A quantitative approach with SEM-PLS analysis was applied, using data from 256 MSME actors in the creative economy across Jabodetabek. The findings reveal that entrepreneurial attitude plays the most dominant role in fostering creative economic development. Business sustainability also has a significant impact, both directly and indirectly, through entrepreneurial attitude. In contrast, digital literacy exerts a relatively smaller effect but becomes meaningful when mediated by entrepreneurial behavior. The study highlights the importance of cultivating entrepreneurial character alongside digital and sustainability training. Given the study’s geographic and sample limitations, future research is recommended to expand to broader regions and explore additional variables such as innovation and government policy support.

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