Peran Promosi Nilai Pelanggan Terhadap Keputusan Pembelian di Indomaret

Ardhit Wiro Hartono; Viko Rachmatullah  Putra

doi:10.59889/embiss.v5i2.380

Authors

Ardhit Wiro Hartono Universitas Pertiwi
Viko Rachmatullah Putra Universitas Pertiwi

DOI:

https://doi.org/10.59889/embiss.v5i2.380

Keywords:

Promotion, Customer Value, Buying Decision

Abstract

Promotion is one of the key factors influencing sales activities conducted by companies. It is a mandatory strategy used to market and sell products to consumers. Various promotional strategies are implemented to attract consumer interest. This research discusses the role of customer value promotion in purchasing decisions at Indomaret. This study employs a quantitative method with a survey technique, using a random sampling approach with 40 Indomaret consumers. The data was collected through questionnaires. The results indicate that customer value promotion significantly influences purchasing decisions at Indomaret.

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