Analisis Pengaruh Orientasi Kewirausahaan Dan Orientasi Pasar Terhadap Keunggulan Bersaing Melalui Inovasi Produk Olahan Susu Sapi Di Kecamatan Cipayung

Authors

  • Putri Rahma Wulandary Universitas Pancasila
  • Sri Widyastuti Universitas Pancasila
  • Widarto Rachbini Universitas Pancasila

DOI:

https://doi.org/10.59889/embiss.v5i1.343

Keywords:

Entrepreneurial Orientation, Market Orientation, Excellence Compete, Product Innovation

Abstract

The purpose of this study was to determine the effect of the influence of entrepreneurial orientation and market orientation on competitive advantage through innovation in processed cow's milk products in Cipayung District. The sampling technique is total sampling, namely a sample that represents the total population. Data collection uses a questionnaire. Technical data analysis uses Structural Equation Modeling (SEM) analysis which is processed with SmartPLS software. The results of this research prove that the variables entrepreneurial orientation and market orientation have a significant effect on product innovation. The market orientation variable does not have a significant effect on competitive advantage, while the market orientation variable and product innovation variable have a significant effect on competitive advantage. The research results also show that the most dominant direct influence is the direct influence between entrepreneurial.

Downloads

Download data is not yet available.

References

Amabile, Teresa M. (1996). “Assesing The Work Environment For Creativity”. Academy of Management Journal. p.1154-1184.

Aziz, N.N.A., dan Samad, S. (2016). Innovation and Competitive Adventage: Modeling Effects of Firm Age in Foods Manufacturing SMEs in Malaysia. Procedia Economics and Finance 35 (2016)256-266

Bharadwaj, Sundar G, P.R. Varadarajan, dan Jihn Fahy, (1993). Sustainable Competitive Advantage in Service Industries: A Conceptual Model and Research Propositions. Journal of Marketing, Vol.57, Oktober, p. 83-99

Covin, J & D, Slevin. (1989). Strategic Management of Small Firms in Hostile & Benign Environments. Strategic Management Journal.

Cooper, Robert G. (2000). “Product Inovation and Technology Strategy”. Journal Research Technology Management. p.38-41.

Darmanto dan Sri Wardaya. (2015). Manajemen Pemasaran Untuk Mahasiswa, Usaha Mikro, Kecil dan Menengah.Yogyakarta:ISBN

Day, G. S., & Wensley, R. (1988). “Assesing Advantage : A Framework for Diagnosing Competitive Superiority”, Journal of Marketing, p. 1-20.

Dewi, K., Widyastuti, S., & Laili, S.N. (2014). Membangun keinovasian UMKM melalui peningkatan peran orientasi pasar, kompetensi SDM dan organisasi pembelajaran, Jurnal Riset Bisnis. Vol 1 (1): Pp 1-7

Dewi, Sensi Tribuana. (2006). Analisis Pengaruh Orientasi Pasar dan Inovasi Produk Terhadap Keunggulan Bersaing untuk Meningkatkan Kinerja Pemasaran. Tesis. Sarjan Fakultas Ekonomi Universitas Diponegoro, Semarang.

Droge, Cornelia & Shownee Vickrey. (1994). Source and Outcomes of Competitive Advantage: An Explanory Study in The Furniture Industry”. Decision Sciences. p.669-689.

Fandi Tjiptono, Gregorius Chandra, Dadi Adriana. (2008). Pemasaran strategik. Yogyakarta

Fatah, Ahmad Vian Abdul , (2013), Pengaruh Inovasi Produk dan Orientasi Pasar terhadap Keunggulan Bersaing: Survey terhadap UKM Batik Deden Tasikmalaya, Jurnal Fakultas Ekonomi UniKom Bandung.

Foltean, F. 2007. The Entrepreneurial Approach in Marketing, Journal Management & Marketing, Vol.2. p.46-58

Fress, M., Brantjes., A dan hoorn, R. 2002. “Psychological Success Factor of Small Scale Business in Namibia : The Role of Strategy Process, Entrepreneurial Orientation dan the environment”. Journal of Development Entrepreneurship, Vol.7 (10), 259-282.

Ghozali, Imam. 2016. Aplikasi Analisa Multivariate Dengan Program IBM SPSS23. Semarang: BPFE Universitas Diponegoro.

Hadiyati, Ernani. 2011. Kreatifitas dan Inovasi Berpengaruh Terhadap Kewirausahaan Usaha Kecil. Jurnal Manajemen dan Kewirausahaan. 1(13): 8-16

Hair, J.F., Anderson, R.E., Black, W.C. (1995). Multivariate Data Analysis With Reading. Fourth edition. Prentice Hall International.

Han, Jin K, Narwoon Kim & Srivastava, Rajendra K. (1998). “Market Orientation an Organization Performance: Is Innovation Missing Link?”. Journal of Marketing. p.42 54.

Hansen, E., S. Korhonen, E. Rametsteiner, and S.Shook. 2006. Current state-of-knowledge: Innovation research in the global forest sector, Journal of Forest Products Business Research, Vol.3. p.27-43

Haryono, T., & Marniyati, S. 2018. Pengaruh Market Orientation, Inovasi Produk, Dan Kualitas Produk Terhadap Kinerja Bisnis Dalam Menciptakan Keunggulan Bersaing. Jurnal Bisnis Dan Manajemen, 17(2), 51. https://doi.org/10.20961/jbm.v17i2.17174

Hasan, Ali. 2014. Marketing dan Kasus-kasus Pilihan. Yogyakarta: CAPS

Hubeis, M. et. Al. 2016. Strategi pengembangan UKMK pangan yang berdayasaing di Indonesia (Developing strategies of competitive-food small mediumenterprises in Indonesia).Prosiding Seminar Hasil-Hasil PPM IPB 2015 Vol. I :126–143. ISBN : 978-602-8853-27-9.

Jain, S.K. and B. Manju. 2007. Market Orientation and Business Performance: The Case of Indian Manufacturing Firm, The Journal of Business Perspective, Vol.11. p. 15-33

Kasali, R. 2005. Sembilan Fenomena Bisnis [The Nine Business Phenomenon]. Jakarta: Manajemen Student Society (MSS), FEUI.

Kee, D.M.H., dan Rahman, N.A. 2017. Entrepreneurial Orientation, Innovation and SME Performance : A Study of SME In Malaysia Using PLS-SEM.

Kotler,P., Armstrong,G., Ang,G.H., Leong,S.M., Tan,C.T., dan Tse,D.K. 2005. Principles of Marketing: An Asian Perspective. Pearson Prentice Hall, Singapore

Kotler, P., & Armstrong, G. 2008. Prinsip-Prinsip Pemasaran Jilid 1 (12th ed.). Erlangga.

Kotler, Philip dan Keller, Kevin Lane. 2009. Manajemen Pemasaran Edisi Ketiga Belas. Jakarta: Erlangga

Kurniawati, D., Widyastuti, S., Noor, LS. (2017). Membangun Keinovasian UMKM Melalui Peningkatan Peran Orientasi Pasar, Kompetensi SDM dan Organisasi Pembelajaran, Vol.1

Lee, D.Y and Tsang, E.W.K. 2001. The Effect of Entrepreneruial Personality, Background and Network Activities on Venture Growth. Journal Of Management Studies 38-4 pp 583-602.

Lumpkin, G.T., and Dess, G.G. 1996. Clarifying the Entreprenuerial Orientation Construct and Linking it to Performance, Academy of management Review, Vol.21 No.1, 135-172.

Maman, A., Muhidin, S. A., & Somantri, A. 2017. Dasar-Dasar Metode Statistika Untuk Penelitian. CV. Pustaka Setia.

Medhika, N.G.A.J., Giantri, I.G.A.K., dan Yasa, N.N.K. 2018. INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia Volume 1, Nomor 2, Maret 2018 Miller, D. 1983. The correlates of entrepreneurship in three types of firms. Management Science, 29(7):770-791.

Nasir, Mohamad & Agus Handoyo. 2003. Pengaruh Orientasi Wirausaha Terhadap Kinerja Perusahaan Kecil Dengan Lingkungan dan Strategi Sebagai Variabel Moderat. Jurnal Sains Pemasaran Indonesia. Vol.12,p.89-104.

Naver, John C. dan Stanley F. Slater. 1990. The Effect of a Market Orientation on Business Profitability. Journal of Marketing. Vol.54, No.04, Hal-20-35.

Ndubisi, N.O. (2007). Relationship Marketing And Customer loyalty, Marketing Intelligence & Planning, Vol. 25. p.1-13

Peter, J. P., & Olson, J. C. 2000. Consumer Behavior?: Perilaku Konsumen dan Strategi pemasaran (4th ed.). Erlangga.

Porter, Michael E. 1997. Keunggulan Bersaing. Alih Bahasa Agus Maulana. Jakarta: Penerbit Erlangga.

Pramesti, N.M.V., dan Giantari, I.G.A.K.2016.Peran Orientasi Pasar Memediasi Pengaruh Orientasi Kewirausahaan Terhadap Kinerja UKM Industri Kerajinan Endek. E-Jurnal Manajemen Unud. 5(9): 5754-5782

Prakosa, Bagas. 2005.” Pengaruh Orientasi Pasar, Inovasi dan Orientasi Pembelajaran Terhadap Kinerja Perusahaan Untuk Mencapai Keunggulan Bersaing”. Dalam Jurnal Studi Manajemen & Organisasi, Vol. 2 No. 1 Hal. 35-57.

Robbins, Stephen P. dan Mary Coulter. 2010. Manajemen jilid 1 (edisi 10). Jakarta: Erlangga

Saiman,L. 2014. Kewirausahaan (Teori, Praktik, dan Kasus-kasus), edisi kedua. Salemba Empat, Jakarta.

Setiarini, Wahyoeni, SI., Hatta, IH., Rachbini, W. (2020). Analysis Of The Market Leadership Orientation Innovation Strategy and Business Performance, Vol.1

Silkoset. 2009. Market Orientation Capabilities: A Study of Learning Processes in Market-oriented Companies, Published at VDM-Verlag, ISBN: 978-3-639-04429-4.

Sugiarto. 2009. Struktur kepemilikan Perusahaan Modal, Struktur, Permasalahan Keagenan dan Informasi Asimteri. Yogyakarta : Graha Ilmu. Satyagraha, Hadi. 1994. “Keunggulan Bersaing dan Aliansi Strategis: Resefinisi SWOT”. Usahawan. No.4,Th.XXIII.

Supranoto, Meike. 2009. Strategi Menciptakan Keunggulan Bersaing Produk melalui Orientasi Pasar, Inovasi, dan Orientasi Kewirausahaan dalam Rangka Meningkatkan kinerja Pemasaran (Studi empiris pada: Industri Pakaian Jadi Skala Kecil dan Menengah di kota Semarang).Tesis, Program Studi Magister Manajemen Universitas Diponegoro.

Supriyadi, E. 2014. SPSS+AMOS Statistical Data Analysis. In Media.

Sugiyono. 2018. Metode Penelitian Kuantitatif, Kualitatif dan R&D. Alfabeta.

Suryanita. Andriyani. 2006. ”Analisis Pengaruh Orientasi Kewirausahaan dan Kompetensi Pengetahuan Terhadap Kapabilitas Untuk Meningkatkan Kinerja Pemasaran”. Tesis. Semarang: Universitas Diponegoro.

Swastha, B., & Handoko, H. 2018. Manajemen Pemasaran Analisis Perilaku Konsumen (Pertama). BPFE.

Tanenhaus. M.,V., Chatelin,Y.M.. & Carlo, L. (2005). PLS Path Modeling. Computational Statistic and Data Analysis. 48: 159-205.

Uncles, Mark. 2000. “Market Orientation”. Australian Journal of Management. Vol.25,No.2.

Wahyono, 2002, Orientasi Pasar dan Inovasi:Pengaruhnya terhadap Kinerja Pemasaran, Jurnal Sains Pemasaran Indonesia, Vol 1, No. 1, Mei

Weerawardena, Jay. 2003. “Exploring The Role of Market Learning Capability in Competitive Strategy”. European Journal of Marketing. Vol.37,p.407-429

Widyastuti, S., Qosasi, A., Noor, LS., Kurniawati, D. (2017) Enhancing the Competitive Adventage of SMEs Through Innovation:The Role of Market and Entrepreneurship Orientation, Learning Organization, Vol 14

Wiklund, J. dan Dean Shepherd. 2003. Knowledge-based resources, entrepreneurial orientation and the performance of small and medium sized business. Strategic Management Journal. 24(13), pp:1307-1314.

https://databoks.katadata.co.id/datapublish/2018/06/09/produksi-susu-segar-indonesia-2017-mencapai-920-ribu-ton. Diakses pada tanggal delapan bulan febuari dua ribu dua puluh tiga. Jam 07.43

Downloads

Published

2024-11-17

How to Cite

Wulandary, P. R., Widyastuti, S. ., & Rachbini , W. . (2024). Analisis Pengaruh Orientasi Kewirausahaan Dan Orientasi Pasar Terhadap Keunggulan Bersaing Melalui Inovasi Produk Olahan Susu Sapi Di Kecamatan Cipayung. JURNAL EKONOMI, MANAJEMEN, BISNIS, DAN SOSIAL (EMBISS), 5(1), 1–16. https://doi.org/10.59889/embiss.v5i1.343