Pengaruh Suasana Cafe Dan Kualitas Layanan Terhadap Kepuasan Konsumen Di Recceh Coffe

Authors

  • Muhammad Fikrul Ummah Sekolah Tinggi Ilmu Ekonomi Bima
  • Muhajirin Sekolah Tinggi Ilmu Ekonomi Bima
  • Imam Darmawan Sekolah Tinggi Ilmu Ekonomi Bima

DOI:

https://doi.org/10.59889/embiss.v4i4.329

Keywords:

Cafe Atmosphere;, Service Quality; , Consumer Satisfaction

Abstract

This research aims to determine the influence of cafe atmosphere and service quality on consumer satisfaction at Recceh Coffee, which is measured by partial tests (t tests) and simultaneous tests (f tests). The population in this study is all consumers who have purchased at recceh cafes. The sampling technique uses the method purposive sampling with a sample size of 100 people. The research results show that: 1). The cafe atmosphere does not have a partial and significant effect on consumer satisfaction at Recceh Coffee; Service quality has a partial and significant effect on consumer satisfaction at Recceh Cafe. 2). The cafe atmosphere and service quality simultaneously and significantly influence consumer satisfaction at Recceh Cafe

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Published

2024-08-31

How to Cite

Ummah , M. F. ., Muhajirin, & Darmawan, I. . (2024). Pengaruh Suasana Cafe Dan Kualitas Layanan Terhadap Kepuasan Konsumen Di Recceh Coffe. JURNAL EKONOMI, MANAJEMEN, BISNIS, DAN SOSIAL (EMBISS), 4(4), 410–416. https://doi.org/10.59889/embiss.v4i4.329