RATNAWATI; MAKSUM, C. .; JASIN, M. Pengaruh Marketing Mix Dan Service Quality Terhadap Kepuasan Nasabah Melalui Brand Equity Pada PT Bank Bukopin Tbk Periode 2016. JURNAL EKONOMI, MANAJEMEN, BISNIS, DAN SOSIAL (EMBISS), [S. l.], v. 5, n. 3, p. 296–309, 2025. DOI: 10.59889/embiss.v5i3.396. Disponível em: https://embiss.com/index.php/embiss/article/view/396. Acesso em: 13 sep. 2025.